The British thrive with continuity and consistency in a most civilized fashion. Their gifts of tradition and protocol delight us off shore visitors, although some of the more adventuresome may snicker. But, the trains run on time, the Guards change punctually, and tea is served at 4pm. The British relish order and precision. In their hospitality world, expectations are delivered with few surprises, a claim few other countries can echo.

However, Great Britain has gone one step further.

What does a successful brand really sell? The New York Times had an article covering how the 5^th Avenue Abercrombie & Fitch store merchandises its jeans, sweaters and rumpled button downs.  The author made it clear: Abercrombie, in truth, sells ...

The Center's new report, An Epidemic of Obesity Myths, reveals that much of what the public has been told concerning obesity comes from financially conflicted researchers who have taken money from the weight-loss industry.

          “You are what your guest thinks you are.”

In the recent Time Magazine issue on “What’s next?” there was an extensive article on the future of neuro-imaging. It referred to results of extensive research comparing consumer’s reactions to Coke and Pepsi using this new technique. Neuro-imaging allows scientists to see exactly what part of the brain is engaged by stimulus. Participants were offered a blind taste test of both beverages. Pepsi came out about equal regardless if the consumer labeled themselves Coke or Pepsi drinkers. Once the consumers were exposed to Coke and Pepsi branding communication, however, Coke won going away.

The plan was to resume sharing my experiences with you this week. There were so many happy memories that two or three more articles seemed certain.

Under current circumstances writing about good drinks and good meals seems superficial and inappropriate. Maybe later ....