Burgundy School of Business (ESC Dijon) Awaits 350 International Wine Experts as Bacchus Comes to Europe
- By CWF Sources
- Published 09/1/2005
- News
August 2005. Burgundy School of Business (Groupe ESC Dijon) in France will be hosting and organizing a major international wine conference called "Bacchus in Bourgogne" from the 3rd - 5th November 2005 (Beaune - Dijon, France). Building on the success of the "Bacchus to the Future" conference held in Canada in 2002, the second edition of the Bacchus (the god of wine) event will focus on the notion of "terroir". For this interdisciplinary conference, the school is working closely with its academic partners in the renown wine region of Burgundy including the University of Burgundy and the Jules Guyot Institute. It is also supported by: the Dijon Chamber of Commerce; the Burgundy Regional Council; the cities of Dijon and Beaune; the BIVB (Inter-professional council for Burgundy wine) and the INAO (National institute of Appellations).
Identifying the "terroir"
In May 2002, Brock University in Canada organized the conference "Bacchus to the Future,” which focused principally on sensory evaluation. The central theme of this year's European convention will be the notion of "terroir" (from the French meaning "soil"), a term which refers to the particular environment where the grapevine is cultivated. All wine growing regions in France and throughout the world are giving thought to the identification of "terroirs", 70 years after the creation of the "appellations d'origine" in France.
This interdisciplinary conference will bring together leading international wine experts, professionals and researchers in order to discuss the latest developments in the major wine-producing (and wine-consuming countries) of the world. The three-day event will include seminars, workshops, round tables and receptions that will take place in historic venues including the Clos de Vougeot and the Hospices of Beaune.
Cross boundaries of specializations
Bacchus in Bourgogne seeks to cross boundaries of specializations to allow wine scientists, experts and professionals to meet and to exchange ideas related to their different fields of research or practice. A number of leading wine experts will make presentations at the conference.
Some of the issues to be tackled will include:
* Can the "terroir" really be identified by tasting the wine?
* How was the concept of "terroir" born? How can the "terroirs" be defined?
* How does the consumer perceive the concept of "terroir"? And how can be this be communicated and explained to the consumer?
* What oenological practices are needed to produce "terroir" wines?
Abstracts from the presentations will be distributed to conference participants and also circulated to the wider public.
Three days dedicated to wine culture, science and business include:
* Thursday 3rd November 2005: Wine and culture (history, culture, literature, gastronomy, education)
* Friday 4th November 2005: Wine and science (viticulture, oenology, sensory evaluation)
* Saturday 5th November 2005: The wine business (marketing, economy, finance, human resources, management)
For more information and details of the programme: www.bacchusinbourgogne.com
Identifying the "terroir"
In May 2002, Brock University in Canada organized the conference "Bacchus to the Future,” which focused principally on sensory evaluation. The central theme of this year's European convention will be the notion of "terroir" (from the French meaning "soil"), a term which refers to the particular environment where the grapevine is cultivated. All wine growing regions in France and throughout the world are giving thought to the identification of "terroirs", 70 years after the creation of the "appellations d'origine" in France.
This interdisciplinary conference will bring together leading international wine experts, professionals and researchers in order to discuss the latest developments in the major wine-producing (and wine-consuming countries) of the world. The three-day event will include seminars, workshops, round tables and receptions that will take place in historic venues including the Clos de Vougeot and the Hospices of Beaune.
Cross boundaries of specializations
Bacchus in Bourgogne seeks to cross boundaries of specializations to allow wine scientists, experts and professionals to meet and to exchange ideas related to their different fields of research or practice. A number of leading wine experts will make presentations at the conference.
Some of the issues to be tackled will include:
* Can the "terroir" really be identified by tasting the wine?
* How was the concept of "terroir" born? How can the "terroirs" be defined?
* How does the consumer perceive the concept of "terroir"? And how can be this be communicated and explained to the consumer?
* What oenological practices are needed to produce "terroir" wines?
Abstracts from the presentations will be distributed to conference participants and also circulated to the wider public.
Three days dedicated to wine culture, science and business include:
* Thursday 3rd November 2005: Wine and culture (history, culture, literature, gastronomy, education)
* Friday 4th November 2005: Wine and science (viticulture, oenology, sensory evaluation)
* Saturday 5th November 2005: The wine business (marketing, economy, finance, human resources, management)
For more information and details of the programme: www.bacchusinbourgogne.com