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Jet Blue Airways Appoints Industry’s First “Low-Fare Sommelier”
http://californiawineandfood.com/articles/214/1/Jet-Blue-Airways-Appoints--Industryas-First-aLow-Fare-Sommeliera/Page1.html
CWF Sources

 
By CWF Sources
Published on 11/17/2005
 
JetBlue Airways Corp. (Nasdaq: JBLU) and Best Cellars Inc. today begin a new wine program for the low-fare airline. Twin Fin's 2004 California Pinot Noir and Chardonnay, the best-selling new brand in the United States, will be the program's first selections, available for purchase on all JetBlue aircraft by Dec. 1. Selections will change throughout the year.

"JetBlue redesigned the travel experience by building our airline around low fares and excellent service," said Eric Brinker, JetBlue's director of product development and customer experience.

Jet Blue Airways Appoints Industry’s First “Low-Fare Sommelier”
NEW YORK, (Nov. 15, 2005) - JetBlue Airways Corp. (Nasdaq: JBLU) and Best Cellars Inc. today begin a new wine program for the low-fare airline. Twin Fin's 2004 California Pinot Noir and Chardonnay, the best-selling new brand in the United States, will be the program's first selections, available for purchase on all JetBlue aircraft by Dec. 1. Selections will change throughout the year.

"JetBlue redesigned the travel experience by building our airline around low fares and excellent service," said Eric Brinker, JetBlue's director of product development and customer experience. "We are pleased to expand our award-winning service by partnering with Joshua Wesson and Best Cellars to bring fine wines to our customers, which have been thoughtfully paired with our complimentary brand-name snacks. This is just the latest in a number of steps we've taken to continually make the JetBlue Experience the best in the industry."

Dedicated to bringing low-priced, high-quality wines from around the world to the marketplace, Best Cellars arranges its offerings by taste, grouped into eight easy-to-understand categories ranging from "Fizzy" (for sparkling wines) to "Sweet" (for wines that go well with dessert).

"It's exciting to be able to offer first-class wine selections to JetBlue customers," said Best Cellars founder Joshua Wesson. "For way too long, high-quality wines have been denied to budget-minded
travelers. Not on the ground in our Best Cellars stores - and now, not in the air on JetBlue. I've always believed that selecting and enjoying wine doesn't have to be complicated or expensive - it just has to make sense. That's why we arrange our wines by taste, not origin or grape-type - to make it easy to find a bottle that's going to please your palate. In partnering with JetBlue, you can say we've taken the
wine experience to a whole new plane."

"We are thrilled to partner with JetBlue and to have our Twin Fin Chardonnay and Pinot Noir poured on their flights," said Twin Fin Winemaker Hugh Reimers. "We look forward to introducing our fruit-driven and approachable wines to new consumers and hope our wines add to the already incredible in-flight experience on JetBlue."

Josh Wesson's tasting notes will be provided with each wine selection on board. Below are the tasting notes for the program's first selections, Twin Fin Chardonnay and Pinot Noir:

Twin Fin Chardonnay 2004

Twin Fin Pinot Noir 2004

Endless Summer

Good Air!

Topped with more tropical fruit than a Carmen Miranda headdress, our Twin Fin Chardonnay offers fans of supple white wines a two-sip trip to a tasty place where every day is sun-kissed and every wave of flavor has a perfect peak.

Cowabunga!

Twin Fin's irresistibly delicious Pinot Noir is as smooth as a silk sarong, and as seductive as a ripe Bing cherry. Hold it up to your ear and it will whisper, "come-hither," leaving you no choice but to skip
the swirling and go straight to tasting. Cheers!