'Think Pink' is the Message from Sutter Home in Its 'Capsules for the Cure' Program to Fight Breast Cancer
- By CWF Sources
- Published 01/1/2001
- News
ST. HELENA, Calif.--(BUSINESS WIRE)--Now in its fourth year, the Sutter Home for Hope campaign has strengthened its commitment to finding a cure for breast cancer with the launch of its new "Capsules for the Cure" program.
In years past, the winery has donated a portion of sales from its popular pink-hued White Zinfandel wine to help in the fight against breast cancer. With "Capsules for the Cure" the winery has taken its commitment a step further and has pledged to donate $1 per bottle of White Zinfandel sold between August 1 and December 31 when consumers send in the top quality seal from the capsule on the bottle. In return, consumers will receive a free pink ribbon pin in appreciation for their contribution.
"With this campaign we hope to reach the $250,000 mark and have every confidence we will meet that goal," said Terry Wheatley, Senior Vice President of Sutter Home Family Vineyards "The money raised through this effort will fund grants to a wide range of breast cancer research and treatment facilities in 2005."
A breast cancer survivor herself, Wheatley knows first hand how advances in the diagnosis and treatment of breast cancer are saving women's lives every day. Winery owner Vera Trinchero Torres also knows. Vera and Terry were diagnosed with breast cancer within several weeks of each other. As they fought the disease with surgery and follow up care, the two women knew they were in a position to help further the cause of organizations committed to a cure. In fact, the position they were in was a leading one. The winery's White Zinfandel is amongst the country's top table wines and enjoys tremendous consumer awareness...especially among women.
The winery, again this year, will feature neck collars on its bottles of White Zinfandel and the label will feature additional information about the program. The program, which runs for five months, includes National Breast Cancer Awareness Month in October. On a year round basis all labels on the wines produced by Sutter Home Family Vineyards remind consumers of the winery's day-in, day-out commitment to finding a cure for breast cancer.
"We have received thousands of letters in response to the Sutter Home for Hope campaign," remarked Wheatley. "Many of these letters are from women, but we get quite a few from men writing about their experiences with a mother, wife, sister or daughter who has battled the disease. We continue to get letters every day. It feels really good to know that you are touching these people's lives and letting them know that we understand - first hand - what they are going through and we are dedicated in our commitment."
Additional information about the "Capsules for the Cure" program can be found at www.sutterhomeforhope.com. The website provides program details, an interview with Terry Wheatley, and a variety of items available for purchase, all of which have been hand-crafted by an employee or friend of Sutter Home. All proceeds from the sale of these items will fund the Sutter Home for Hope program, which is a year-round initiative for the winery.
The address for consumers to send in their top quality seals from the capsule on the bottle is:
Sutter Home for Hope
Dept. 7375
P.O. Box 42903
Mesa, AZ, 85274-2903
"Vera and I are breast cancer survivors," reminds Wheatley. "Our hope, and the focus of our winery's campaign, is that soon there will be a cure for all those who are diagnosed with breast cancer."
About Sutter Home for Hope
Sutter Home for Hope demonstrates how something good can spring from tragedy. The program was conceived in 2001 by winery owner Vera Trinchero Torres and senior vice president Terry Wheatley, who were diagnosed with breast cancer within weeks of each other. Through surgeries and treatment, these two women are now cancer-free and continue to be an inspiration and the driving forces behind Sutter Home for Hope. The program funds organizations which promote early detection and those that seek a cure for the disease.
In years past, the winery has donated a portion of sales from its popular pink-hued White Zinfandel wine to help in the fight against breast cancer. With "Capsules for the Cure" the winery has taken its commitment a step further and has pledged to donate $1 per bottle of White Zinfandel sold between August 1 and December 31 when consumers send in the top quality seal from the capsule on the bottle. In return, consumers will receive a free pink ribbon pin in appreciation for their contribution.
"With this campaign we hope to reach the $250,000 mark and have every confidence we will meet that goal," said Terry Wheatley, Senior Vice President of Sutter Home Family Vineyards "The money raised through this effort will fund grants to a wide range of breast cancer research and treatment facilities in 2005."
A breast cancer survivor herself, Wheatley knows first hand how advances in the diagnosis and treatment of breast cancer are saving women's lives every day. Winery owner Vera Trinchero Torres also knows. Vera and Terry were diagnosed with breast cancer within several weeks of each other. As they fought the disease with surgery and follow up care, the two women knew they were in a position to help further the cause of organizations committed to a cure. In fact, the position they were in was a leading one. The winery's White Zinfandel is amongst the country's top table wines and enjoys tremendous consumer awareness...especially among women.
The winery, again this year, will feature neck collars on its bottles of White Zinfandel and the label will feature additional information about the program. The program, which runs for five months, includes National Breast Cancer Awareness Month in October. On a year round basis all labels on the wines produced by Sutter Home Family Vineyards remind consumers of the winery's day-in, day-out commitment to finding a cure for breast cancer.
"We have received thousands of letters in response to the Sutter Home for Hope campaign," remarked Wheatley. "Many of these letters are from women, but we get quite a few from men writing about their experiences with a mother, wife, sister or daughter who has battled the disease. We continue to get letters every day. It feels really good to know that you are touching these people's lives and letting them know that we understand - first hand - what they are going through and we are dedicated in our commitment."
Additional information about the "Capsules for the Cure" program can be found at www.sutterhomeforhope.com. The website provides program details, an interview with Terry Wheatley, and a variety of items available for purchase, all of which have been hand-crafted by an employee or friend of Sutter Home. All proceeds from the sale of these items will fund the Sutter Home for Hope program, which is a year-round initiative for the winery.
The address for consumers to send in their top quality seals from the capsule on the bottle is:
Sutter Home for Hope
Dept. 7375
P.O. Box 42903
Mesa, AZ, 85274-2903
"Vera and I are breast cancer survivors," reminds Wheatley. "Our hope, and the focus of our winery's campaign, is that soon there will be a cure for all those who are diagnosed with breast cancer."
About Sutter Home for Hope
Sutter Home for Hope demonstrates how something good can spring from tragedy. The program was conceived in 2001 by winery owner Vera Trinchero Torres and senior vice president Terry Wheatley, who were diagnosed with breast cancer within weeks of each other. Through surgeries and treatment, these two women are now cancer-free and continue to be an inspiration and the driving forces behind Sutter Home for Hope. The program funds organizations which promote early detection and those that seek a cure for the disease.