Given the similar names, readers might conclude that these three entities are all part of the same operation, but that is not the case.

We publish two internet magazines and do not sell wine. They do sell wine and, by all accounts, do a very good job in that arena.

When California Wine Club approached us about the possibility of advertising at our sites, we were wary. This was not because we had any apprehension about them—they’re a reputable company that has been in business for years. However, in the past we had received e-mails and phone calls from people assuming that they were reaching California Wine Club. Perhaps that company had to field the occasional call from someone trying to reach us, also.

Would running their ad lead to confusion on a larger scale, we wondered?

After some deliberation we decided that we would welcome California Wine Club to our electronic pages. We are pleased to have their advertising. We invite our readers to click on their banner and check them out.

--Dan Clarke, Publisher